With competition in veterinary practice increasing each day, standing out with expert services and a fresh and modern clinic has become imperative. The leading veterinary clinics in the U.S. have established a strong reputation by striking the perfect balance between a range of different factors that ultimately determine how many clients a practice attracts and retains in the long run.
If you’ve been struggling to increase visibility for your veterinary clinic, we’ve rounded up some simple and effective ways you can modernize your practice.
Not only will you boost sales, but you’ll also manage to create long-term growth and establish a strong reputation among locals and faraway residents.
1. Invest in Cutting-Edge Software Solutions
One of the best ways of modernizing your practice is upgrading your veterinary software. In recent years, there has been an increase in veterinary malpractice lawsuits. Mostly caused by software glitches combined with human error, these cases have resulted in countless injuries and, in extreme cases, deaths.
To eliminate chances of systemic error, we recommend investing in state-of-the-art software that accurately and effectively tracks medical records and updates.
Not only will an advanced software solution eliminate room for technological error, but it’ll also modernize your veterinary practice by enhancing efficiency. Ultimately, your clinic will attract more clients that may have otherwise consulted a competitor because of better service.
To make the most of the latest veterinary software upgrades, invest in AIGalaxy™ and AIGenesis™ programs. Each customizable program is designed to fit the needs of your practice, thereby serving as an expert solution to subjective veterinary problems.
2. Train Your Veterinary Staff
Training your veterinary staff should be a top priority that you don’t sideline under any circumstances. While specialists serve as the foundation of a reputable clinic, it is ultimately the staff that interacts with animals and clients on a frequent basis.
From communication to handling and treatment, it’s essential to equip your staff with advanced training that enhances efficiency and focus.
We offer a range of fully-equipped training sessions that go the extra mile by giving veterinary staff expert insight into using the latest software effectively. Whether you opt for our state-of-the-art training center that houses over 50 people or request customized on-site training at your clinic, we offer multiple options that fit your needs.
3. Upgrade Your Hardware
While inefficient software is one of the biggest reasons behind a damaged veterinary reputation, outdated hardware can be equally detrimental to your business. Modernize your clinic by investing in the latest hardware offerings that further enhance your software experience.
From label printers to signature capture pads, making the most of cutting-edge hardware will boost your practice for long-term viability and growth.
4. Grow Your Practice With Social Media
If your clinic has been struggling to stand out amid the large pool of competition, your lack of accessibility may be to blame. One of the most effective ways of modernizing your practice in 2020 is extending it to social media.
Ultimately, you’ll manage to reach a wider audience that would otherwise remain unexposed to your services. Research indicates that the large majority of pet owners are millennials. As the generation that simultaneously stands out for its mobile phone usage, it’s essential that you create a Facebook, Instagram, and Twitter page for your service.
You’ll begin to notice an increment in metrics and a boost in reputation as your services are shared across social media platforms.
5. Contemporize Your Clinic
Is your clinic lacking aesthetic appeal? It may be time for an upgrade. If you’ve left your interior design—including furnishings and decor—untouched for years, we recommend giving your clinic a makeover.
Opt for fresh, contemporary colors like white and pastel yellow or blue. To add life to the space, insert pops of colors through vibrant green potted plants and quirky decor. Since your clinic will be frequented by kids, we also recommend decking the lobby with fun yet classic accessories.
Here’s some more inspiration to help you get started!
Take your veterinary practice to new heights by making the most of our state-of-the-art cloud-based practice management software, hardware, and training services. We also offer a wide range of software module add-ons to revolutionize your experience further.
Find out more about our services by getting in touch with us at 877-876-7123. We’re always happy to help!