According to Veterinary Services Global Market Report 2018¸ the veterinary industry is growing at a rate of 6.2% every year. This is being fueled by the growth in the number of pet owners, more people getting pet insurance, and the rise of pet humanization.
Pet owners want the best services at affordable prices. But how do veterinary practices differentiate themselves from others and win over customers in this context?
We’ve outlined four simple steps that can help them do so.
Feature the team
For a profession that’s built on compassion, it’s a good idea to feature your team on your website and promotional materials. Let clients know who the people behind your practice are. Put up posters of your doctors and nurses in your clinic with brief descriptions about them.
Engage With Pet Owners on Social Media
According to Pew Research, participation on social media has increased ten times in the last decade. To engage with pet enthusiasts and owners, your social media presence needs to be strong.
An extensive survey conducted by Mars Petcare found that one in six Americans create a profile on social media for their pets. There are huge followings for these accounts, as people enjoy animal antics.
Being a veterinary practice, you can connect with this audience by posting pictures of the animals you’ve treated and the community work you’ve done. This is bound to set your practice apart from the rest.
Have Clients be Your Brand Ambassadors
Your clients can help you reach out to potential customers. Implementing a referral program is one way to tap into this market. Offering double incentives on referrals will not only attract new customers, but will also make existing customers happier.
Referrals are great because they allow people who’ve had first-hand experience become advocates. This makes the recommendation more authentic and, thus, people will be more likely to come in.
Make customer service a priority
As intangible as customer service may seem, there are concrete steps you can take to improve it. Inefficient staff members, delays in care, and long wait times are all a source of dissatisfaction for customers.
A practice management system can help you automate routine tasks and access patient records on any device. This will help veterinarians focus their efforts on providing care to the animals. As the staff becomes more efficient, you can expect customer satisfaction to go up too.
Animal Intelligence Software, Inc. provides superior Veterinary Practice Management Software to suit all your needs. Our electronic health records have helped many practices improve productivity and provide effective care.
To find out more, call us at 360-876-7123 or fill out this form here.